Welcome or Register
agent photo

Right Choice Realtors
212 W College St.
Branson, MO 65616
Phone: 417 337-8703
Fax: (417) 334-2272
Email: info@rcrealtors.net

Thank you for visiting today. If this is your first visit, take your time and look around. We have plenty of information and resources available to you. If you are a return visitor, thank you. We would love to hear from you. We can serve all your real estate needs.

About Us


We understand that buying & selling a home is most likely the largest investment our clients make. We are here to serve the public and assist our clients and customers in buying and/or selling real estate. We strive to be honest, fair and upfront in all we do. Making money is not our first goal.  Instead, our first goal is to be of service.


Kay and her husband, Jerry, own and operate Right Choice Realtors.  Between them they have 8 wonderful children- Jennifer, mother of 3 grandbabies; J. Dustin, Corpsman; Alyssa, mother of Kay's 1st grandbaby & educator; Tyler, Air Force security; Garrett, college student; Kalla; Bosten, 11th grade and Kennedy, 10th grade!

We like to think of all our agents as members of our family.

We have been involved with the buying and selling of homes in the Tri-Lakes and adjacent areas for over 6 years. Since inception, we have been an important part of the local community and we will continue to serve all of the area's real estate needs for years to come.


Kay Fridley is a licensed Broker in the state of Missouri and Arkansas and a Realtor specializing in representing clients in the purchase and sale of single-family residences and income property in our area. I truly love the Tri-Lakes area and pride myself on my knowledge of current transactions, school districts, neighborhood information, and related services, including mortgage, insurance and inspection information.


All of our staff members are high caliber professionals with extensive experience and knowledge about our local real estate market. Our agents come from diverse backgrounds but all are dedicated to providing the highest quality service to our clients. Meet Our Agents!

Office Amenities

Our office is fully equipped with an integrated network of computer and communication systems. We have instant access to the regional Multiple Listing Service, Public Record Searches, and many other tools and services that our agents use to better serve you.


Kay earned her Masters Degree from the University  of Arkansas and worked over 12 years in the Farmington, AR school district--first as a business teacher then as the Technology Coordinator for the district. She & Jerry were married in January, 2004, and relocated to the Tri-Lakes area in February, 2004. Kay decided to go into real estate sales in 2005 with encouragement from Jerry who had grown up in the real estate business and with his support Kay opened her own company.  Soon after, Jerry decided to return to real estate as well.

Fridley & Associates Realtors began in February, 2006 in a small office on Pacific Street in Branson. Growing very slowly, the first year's focus was on getting policy and procedures in place and laying groundwork for growth.

While many offices have closed or consolidated in the recent economic downturn, ours continues stronger than ever and our future is brighter by the day.

We have been approached by many of the big boys in the brokerage business who have tried to sell us on their multi-level or referral business model.  For a few years we operated under the Century 21 franchise. We, however, are convinced more than ever that real estate is a people business and requires relationship between buyers, sellers and REALTORS not name brand offices or referral contracts. We prefer to work with people we know and who know and trust us.  Instead of generating relationships out of referrals, we generate referrals out of our already existing relationships.

Certifications and Recognitions

  • GRI® Graduate, REALTOR® Institute

  • e-PRO®

  • CSSA Certified Short Sale Agent

Equal Housing OpportunityGRI - Graduate, REALTOR® InstituteMLS membershipREALTOR® certificationSRES - Seniors Real Estate SpecialistNAR GreenCertified Short Sale Agent